https://stackingthebricks.com/how-do-you-persuade-someone-to-pay-for-free-information/
A post like this would usually start with some ass-covering about how much I
respect Amy Hoy and her work. Truthfully, I don’t know anything about her work
other than what I gleaned from skimming the aforelinked website, but I remember
people mentioning her as someone worthy of respect.
This post tickled me with its weirdly open disrespect of the Non-Payer. What’s
a Non-Payer, you ask, having obviously not read the thing? It’s someone who’s
not a Payer, obviously. What’s a payer?
Hoy:
Payers value their time more than their money.
What a nimble rhetorician! A lesser blogger (hi!) could never elevate their
subject like this. Instead, they would squeeze out an underbaked sentence like
Payers have more money than time.
Amy teaches us that no marketing or product strategy can convert a Non-Payer
into a Payer – “P != NP” she says. Poor != Non-Poor indeed.
A Non-Payer would rather spend his time: pouring [sic] through poorly written
documentation, or 12 months of blog posts scattered across the entire
internet.
Shout-out to you, my Non-Payers!
Enough sneering. I discovered this website (IIRC) by clicking some tiny link in
a footer somewhere, and the presence of a name I’d heard praised before —
along with how hard it apparently is to find via search unless you know the
title, as all good internet content is these days — intrigued me. I was, for
possibly the first time in my life, receptive to business advice.
This post is when I realized I might not be cut out for this business thing.
Because—and I did not choose to be like this—I’m not a Payer, I don’t like
hanging out with Payers, and I don’t want to dedicate myself to pleasing Payers.
At least, Payers as described here. People who, for example, see learning their
self-chosen craft as a chore that impedes a better use of one’s time, whatever
that may be. Probably Paying.